Denarii Labs Cohort 1 — GTM and Token Launch: Week 8 Recap
As the world of tokenomics evolves, so does the need for a robust Go To Market (GTM) strategy. This week at Denarii Labs, our cohort of semi-experienced startup founders dove deep into the intricacies of launching a token, guided by the expertise of two industry leaders, as well as amazing support from experts at the FLOW blockchain foundation.
Mentor talk: Kevin Jung of Horizen Labs Ventures
Kevin brought his wealth of experience to the table, focusing on the critical aspects of a GTM strategy tailored for token launches. His talk was a goldmine for our founders, highlighting the importance of understanding the market landscape, identifying target audiences, and developing a unique value proposition. Kevin emphasized that a successful GTM strategy is not just about the launch but about sustaining momentum through strategic planning and execution.
He outlined key steps in crafting a GTM plan, starting from market analysis, to setting achievable goals, to developing a roadmap for both pre and post-launch activities. This comprehensive approach ensures that our cohort’s token projects are not just launched but are also positioned for long-term success.
Mentor talk: Itai Elizur of Marketacross
Switching gears to PR and marketing, Itai Elizur shed light on the power of external communication and brand positioning. His session was an eye-opener on how strategic PR and marketing can significantly influence the perception and success of a token. Itai stressed the importance of storytelling, highlighting how a well-crafted narrative can captivate the audience and elevate a brand’s presence in a crowded market.
He shared actionable insights on leveraging various marketing channels, from social media to traditional media outlets, to generate buzz and engage with potential investors and users. Itai’s expertise in crafting compelling narratives and executing impactful marketing campaigns provided our founders with the tools needed to effectively communicate their token’s value proposition to the world.
As our founders prepare to launch their token projects, the insights from this week’s talks are set to play a pivotal role. By combining strategic market positioning with powerful storytelling, they are now equipped to not just launch their tokens but to make a lasting impact in the dynamic world of token projects.
